Understanding Corporate Social Responsibility

Sometimes a company’s reputation precedes them. This makes all the difference between public perception of the much beloved Walt Disney Company and the recently-vilified Nestlé. Casual consumers look to Disney and associate the brand with their numerous charitable acts like contributions to disaster relief foundations and volunteer efforts. Meanwhile, Nestlé is so engulfed with controversies at the moment that it is difficult to disassociate them from the accusations (child slavery, water exploitation, and rainforest destruction) that have plagued them.

In a company’s effort to improve their public reputation, they will often institute a Corporate Social Responsibility (CSR) policy. It ensures that the company’s philosophy and business decisions will ultimately be beneficial to society and the environment and is a method of self-regulation. It is usually linked to their industry, speaking directly to the interests of consumers and shareholders.

Starbucks, Disney and Google have approached their CSR policies in unique ways, involving communities, charities, and attempting to inspire other companies to follow in their footsteps.

Starbucks C. A. F. E.

Starbucks’ C. A. F. E. practices has been the company’s method of ensuring the ethical sourcing of their coffee. It is a popular staple amongst activists and humanitarians for more than a decade. The C. A. F. E program combines quality and economic accountability with social responsibility and environmental leadership. This simply means that the beans have been produced and delivered by ethical means, devoid of child or forced labor. It provides better working and trading conditions for farmers across South America, Asia and Africa. This program has made Starbucks seem the ideal choice for the more compassionate java-lovers.

Volunteerism at Disney

Walt Disney has always encouraged employees to give their time to community service programs like VoluntEARS which provides volunteer services to charitable not-for-profit organizations. It focuses primarily on projects benefitting children and families through the focused support of education, health, the environment, arts and social service initiatives. Since 2012, the VoluntEARS program has contributed a total of more than 2.9 million hours of service. These efforts helped cement Walt Disney’s public profile as a philanthropic leader.

Google Green

Heads turned when Google announced plans to be powered 100 percent by renewable energy in 2017. This means a full transformation of all their data centers around the world. The search engine titan announced that their plans aren’t just for the sake of having a more cost-efficient option, but to reduce their carbon footprint as technology companies now account for two percent of global greenhouse gas emissions. With climate change being a such a contentious issue and in the forefront of the public’s mind, Google doing their best to help through the use of renewable energy helps make them one of the most reputable companies on the globe.

 

 

A. Correa | DBPC Blog

11 Ways to Reduce Stress and Get on With Your Life

Stress is in many ways the constant companion of our 21st century lives; a menacing companion experienced by 73 percent of Americans according to statisticbrain.com. Also according to statisticbrain.com, the top sources of worry are job pressure, money and health, followed by relationships, poor nutrition, and media overload.

 

It is clear, then, that the factors leading to stress are in many cases structural and difficult to avoid entirely. The best we can do is mitigate these factors by engaging in good self-care and adopting some of the methods listed below.

 

Drink green tea.

The polyphenols in green tea help protect the brain from the damage caused by stress and anxiety, but also the ritual act of making tea and pouring it into a nice cup sends signals of self-care to yourself.

 

Write in a journal.

Getting your feelings down on paper helps ensure your mind is calmer and more rational. Journaling is an excellent tool to reduce stressful thoughts.

 

Listen to soothing music.

Listening to music can have a tremendously relaxing effect on our minds and bodies, especially slow, quiet classical music. This type of music can have a beneficial effect on our physiological functions, slowing the pulse and heart rate, lowering blood pressure, and decreasing the levels of stress hormones. A fun tidbit is that neuroscientists have recently voted this song, “Weightless” by Marconi Union as the most relaxing song in the world!

 

Dance in your living room.

Dancing has many beneficial aspects. It is an outlet for emotional expression, stress reduction, and creativity that has enormous benefits during stressful situations.

 

Organize your clutter.

Organizing your surroundings can give you feelings of agency and control over your environment. Also, there is evidence that clutter itself does cause stress so getting rid of it and achieving the smooth clean lines of an uncluttered home will do wonders to help you feel better.

Take a hot bubble bath.

This can ramp up oxytocin levels and ease your anxiety. Also, the horizontal position is associated with relaxation and ease. Finally, the heat can help relax tension and stiffness in the muscles.

Visualize a positive outcome.

Visualization exercises are excellent for stress relief. Close your eyes and light a candle. You can visualize a positive outcome to whatever is ailing you. Or you can visualize a calm scene like a stream or a beach or a mountain top.

 

Stick to an exercise regimen.

Exercise is nature’s best anti-depressant! All those feel-good endorphins will do wonders to help combat stress and anxiety and get you back in tip-top shape. The hardest thing is to begin so in Nike’s immortal words, Just Do It!

Uncork a bottle of red wine.

Resveratrol, a compound in red wine, stimulates a gene that is responsive to stress. This helps protect DNA during stressful times. Also red wine is associated with pleasure and good times.

 

Make use of aromatherapy.

This is another great stress-buster. Scent has a strong power to evoke emotions and impacts our bodies directly through our nervous system. Some great oils are lavender, lemon, and bergamot.

 

Adopt an attitude of gratitude.

Simply listing or remembering things in your life that you are grateful for and feel blessed to have can help counteract the effects of stress by making you feel happier and calmer.

 

 

Nezha. B | DBPC Blog