By 1995, the internet was well on its way to being in most suburban homes in North America. Those in the early days of AOL still amuse old friends with stories of dial-up tones and long upload times, but nobody back then had been unimpressed with the potential of the technology.

Building a website back then was akin to constructing a house from scratch. Blogging, the term first being coined in 1999, was a few years away. If you truly wanted a platform to voice your opinion, sell a product, or promote your brand, you needed a little technical savvy.

Today, CMS (content management system) platforms have made it easier to get the word out about your product, business, or yourself without the need for complicated code. It’s no longer entirely necessary to learn HTML, JavaScript, or the other programming languages in which websites are written.

There are plenty of options out there but finding out which one is best might depend on a number of factors such as cost, support, and data portability.

For comparison, here are three of the best CMS platforms out there.

HubSpot CMS Hub

HubSpot is the perfect platform for those in marketing and business as it’s specifically designed for such purposes. It makes it easy to run your business smoothly, relying on a great deal of marketing automation, operations tools, and customer service.

With its simple drag-and-drop editor, it’s a terrific platform for those just getting started. Most importantly, to maintain the ever-crucial security aspect, the software ensures round-the-clock support and regular virus scans to keep hackers at bay.

WordPress.org

To be clear, we are referring to WordPress.org, not WordPress.com. WordPress.org is the platform responsible for powering nearly 42 per cent of all the internet’s websites.  

WordPress.org is 100 per cent free and open-sourced. The key distinction between the two is that WordPress.com takes care of hosting for you. With WordPress.org, finding a web hosting provider becomes your responsibility, though it provides several recommendations. 

A hosting charge, however, is a small price to pay for the benefits that you otherwise are given completely free of charge. With thousands of plug-ins and add-ons, WordPress is one of the easiest-to-use platforms available. It’s exceptionally well-designed for SEO, has a great support staff, and is probably the cheapest way to launch a website, depending on which hosting provider you choose.

BigCommerce

Choosing WordPress is what businesses often do, but one of the best features is how well it interacts with other CMS platforms. It’s often ideal to mix and match.

On its own, BigCommerce is already an all-in-one platform, handling security, backups, and setting up easy payment options for customers with Apple Pay, PayPal, or Amazon as well as debit and credit. That’s more options than the much-touted Shopify.

Combining BigCommerce with WordPress can give you quite the advantage in business, which basically means combining the best-looking blog on the net with one of the most optimal e-commerce platforms.

Kenny Hedges | Contributing Writer

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