Have a concrete business proposal that is focused on how your company will approach a project, state the value of the project to the client, and solicit the client’s business.
Business proposals are designed to answer the RFI, RFQ, or RFP (Request for Proposal) submitted to your company by a potential client. They are limited in scope to a particular project or need. A business proposal also generally has a specific audience. The primary reason for a business proposal is to solicit or develop a business opportunity.