With Facebook’s ever-changing algorithm, it’s essential to adjust your strategy to land the most views and interaction on the social network. The organic reach of most Facebook posts doesn’t get to nearly as many people as it used to, so you might have to work a little harder. Here are some tips to land your business’ page on potential clients’ news feeds without having to shell out the money to pay for the exposure.
Publish Evergreen Content
If you post timeless content, then your audience will be able to “like” and comment on it for a longer period of time. As more people keep liking and commenting, the increased engagement probes the Facebook algorithm to ensure that your post gets distributed further, and that it appears in other peoples’ feeds for longer. If you plan on repeating blogs, come up with a new image, title, and description so people don’t get tired of seeing the same post over and over.
This is an obvious one, but don’t underestimate the benefits of engaging with your audience, including sharing the posts of others. As you read other blogs, like and share them with a one or two-line comment. Liking and commenting are obvious ways to engage, but also be sure to use and encourage emojis – they rank higher on Facebook than a like.
Tag people in your posts, but don’t just tag any random profile. Tag people that you know will have an opinion or get pumped about the post. If you know that someone will be excited, passionate, or even angry about the subject, having them comment will create a conversation. If you can create conversation, the algorithm will automatically make it show up in more news feeds. If you don’t want to tag specific people, you can also ask a question that will immediately increase engagement while prompting others to respond.
Share Video and Image Content
Users prefer to engage with video and images, rather than text or link posts because they’re usually seen as boring and are generally more time-consuming than video and images. It’s easy to like and share a picture or video without having to click through to another webpage or read a lengthy article before deciding if it’s worth sharing. And if you can create your own video content, even better. Make sure there’s a clear call to action at the end of the post, such as “like this post if you agree” or “tag a friend who would like this”.
Make Use of Facebook Groups
Facebook groups can be surprisingly supportive. Type your niche or business plus “group” in the search bar and browse through the results until you find some that might be interested in your posts. By posting links and a short blurb on these groups, you can increase your traffic and exposure.
Although the organic reach on Facebook has gone down significantly, you can still land on news feeds without having to pay a penny or harassing your audience for views. You just have to know what Facebook is pushing at the moment and strategize accordingly. To work with the recently updated algorithm, you can add an image if you’re going to use a link, actively engage with your audience, encourage conversation, and don’t be afraid to start making your own video content.
Helen Jacob | Staff Writer