More Than Just Resumes: How LinkedIn Can Benefit Your Business

A LinkedIn account may seem crucial for a job seeker, but less important for a small business. However, with more than 500 million members now on the professional platform, it’s worth it for all businesses, big and small, to create a profile.

LinkedIn is different from other social media platforms because it focuses on professional content while fostering connections between businesses as well as people. A company profile can draw in potential customers and attract new employees in addition to promoting itself and sharing various content.

A personal account is necessary to set up a company profile, but joining LinkedIn is free. Once the business account has been created, you can utilize ads to promote company news to specific audiences and get even more personal by dropping personalized ads into your customers’ inboxes. Posting videos on the platform is a new tool for reaching and expanding your audience. Videos are among the most popular forms of online content, and they allow you to convey your company’s message in seconds. Your subsequent marketing efforts can be improved by studying engagement analytics and website demographics, tools that allow you see what kind of LinkedIn users are visiting your page.

Customers aren’t the only people you’ll want to connect with on LinkedIn. Since the platform is designed for networking, tapping into the contacts of first-degree connections can grow your network and potentially even grow your business. Maybe the right partner for a joint venture you’ve been considering will be a second-degree connection, or you’ll find that new team member you’ve been looking for as a third-degree connection.

Or perhaps you want to meet like-minded entrepreneurs or managers for mentorship or advice. Joining a LinkedIn group can make you new friends, and there are groups for every niche. You might find the right person to bounce ideas off or simply build a new friendship. Be active in the groups, but don’t try to use them to promote your company’s services or products, as it’s considered bad form.

If you want to position your business as a leading brand in its industry, consider LinkedIn Publishing. You can write longform articles that connect people with your brand and help them understand what your company is all about. This not only builds your reputation as an expert in your field, but it also builds interest in your business as readers become potential customers. Make sure you post on a regular basis, share what matters to you, and provide glimpses of the company culture. You could even write about the causes your company stands behind. You can go as far as using original images featuring actual employees. LinkedIn Publishing provides the opportunity to show that there are real people behind your brand.

Your business may have a subcomponent or a specific initiative you want to highlight. LinkedIn’s Showcase Pages helps draw attention to those specific areas of the company and members can follow them.

There are more tools to personalize your company’s profile and build brand awareness. With a detailed page that fosters engagement from audiences and employees, LinkedIn remains a proven way to lure in potential clients.

– Josephine Mwanvua

The Modern Office

Technology has greatly made an impact in every aspect of our lives by making things easier and better. Life In the 21st century, would be close to impossible without the upgrades that we have in our modern office. Everyone is trying to adjust to the rapid changes by getting accustomed to new gadgets, equipment and software that are released every month. Due to modern technology, everything gets done quicker and easier. Work becomes less strenuous, which makes our job less time consuming. Nowadays, companies don’t even need to hire bachelor graduates to perform office functions, as long as a high school graduate knows how to operate the specific software and possess the skills to perform the job. This translates into low-cost labour. It is imperative for every individual especially the older generation, to continuously upgrade their skills. This will allow them to compete with new graduates and be more effective at work.

Computers have helped a lot in the office. Thanks to this invention, we have outdated the use of typewriters, which is very helpful for encoders in editing compositions and reformatting them with ease. It has decreased the need for filing cabinet space due to its capacity to save files in the hard drive.

Stay at home parents can continue to work and earn income while at home by taking jobs that don’t require them to go every day to the office. As long as they are connected to the internet, they will be able to perform their regular duties without any problem.

Software has helped employees finish their tasks easier and faster every day. Newer software applications are created every month to help employees with their job. Now, calculations are done easily as long as the person knows how to input formulas. Less time is spent on individual tasks, therefore employees can be more efficient and productive.

When holding meetings, not everyone have to be in the same office.  Video conferencing help companies have meetings in different locations at the same time with a simple click of a button. This saves the company from spending on travel expenses, and allows their employees to spend time on more important matters.

Email has aided faster mail delivery. Clients can get their statements immediately rather than waiting for the postman to arrive. Rarely do we go to the post office to send documents. Everything can be scanned, edited, attached and sent instantly to anywhere in the world. This has helped companies save postage, paper, ink and most importantly, time.

Networking has helped in a lot of ways. Companies can now connect to clients through email, skype, messenger, etc. This allows a greater opportunity to reach out to new client prospects and communicate with suppliers and employees.

Technology has helped us in so many ways. We should all continue to upgrade our skills by staying up-to-date with new methods and tools. No one is too old to learn something new. It only takes time, patience and a positive outlook. We are only as good as we aspire to be.



C. Burca | DBPC Blog